I Know That Name! The People Behind Canada's Best-Known Brand Names From Elizabeth Arden to Walter Zeller

For a list of those profiled in the book, please click here

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I Know That Name! Every day, millions of Canadians buy donuts at Tim Hortons, milk at Mac’s Convenience Stores and groceries at Loblaws or Sobeys. They pour themselves a Molson Export or a Sleeman’s Cream Ale, buy clothes at Jack Fraser or Reitmans, purchase a sofa at Leon’s, or get their photos developed at Black’s.

The brands and products are familiar but what do Canadians know about the people behind the names? This new book by authors Mark Kearney and Randy Ray has the answers. I Know That Name! details the fascinating stories of more than 125 Canadians who've developed enterprises and products and lent their names to dozens of brands we take for granted.

Pickle baron Walter Bick, cheese whiz J. L. Kraft, cosmetic queen Elizabeth Arden, outdoor outfitter Alex Tilley, potato chip princess Miss Vickie and real estate magnate A.E. LePage are just some of those featured in this new book from The Dundurn Group.

You’ll also read about the Greek immigrant who slept on the streets of Toronto before founding one of Canada’s largest food companies, the youngster who built toy tractors out of old clocks and sewing machines before introducing Canadians to the snowmobile, the outhouse digger who made millions selling sugar, the mom and pop bakery owners who gave Canada the popular Jos. Louis snack cake and the businessman who was fired by his brother before launching a multi-million dollar international brush company that thrives to this day.

Full of fascinating facts, terrific trivia and historic photographs, I Know That Name! will introduce you to the people you’ve heard about all your life but never really knew.